Thailand Spas and Health
The Thai spa experience brings together a range of indigenous resources,
folk wisdom and traditions that have been handed down through the
centuries. It captures the very essence of traditional Thai living.
Spa operators delve into this ancient treasure trove to create exceptional
spa products so that alluring dimensions of this tropical paradise
enrich the spa experience. Gracious hospitality and service is complemented
by the friendly and caring nature and gentle ways of the Thai people,
adding a uniquely Thai touch to world-class service and hospitality.
Kindness, compassion and the act of comforting and caring for others,
as advocated by the Theravada Buddhist tradition, is very much part
of everyday life. The gesture is instinctive and genuine.
Many of the healing techniques and well-being therapies featured
on the contemporary spa menu have been adopted and adapted from
such practices. These include natural healing a tradition based
on the healing power of indigenous herbs and plants, holistic remedies
specially formulated to restore balance and rejuvenate mind, body
and spirit and a variety of other healing techniques, including
meditative practices, which reflect deep-rooted Buddhist influences.
For example, the act of performing traditional Thai Massage is considered
to be an act of compassion in which the healer (or therapist) practices
the physical application of metta (loving kindness) and bestows
a healing touch in the spirit of giving. The Thai spa experience
thus enables guests to experience various aspects of Thai-ness.
Thailand excels in the quality and diversity of its spa offerings.
Thai spas really do have it all variety and value framed in a perfect
blend of Western leisure concepts and traditional Asian wellbeing
therapies. Value for money is an added plus. A harmonious blend
of cultural heritage and destination diversity makes Thailand an
infinitely attractive spa destination.
An important turning point for Thai spas came with the new millennium,
almost a decade after the spa concept was first introduced to Thailand
in the early 1990s. The seemingly insatiable demand for spa services
attracted local and international investors. Success ignited the
exponential growth of Thailands spa industry from 2000-2001.
In just a few years, over 200 spa operators followed in the footsteps
of the three pioneers: The Oriental Spa, Banyan Tree Spa and Chiva-Som
International Health Resort, the countrys only destination
spa. The rapid entry of new players hoping to gain a fair share
of the lucrative spa pie triggered a spa boom.
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